Marketing Communications Specialist
Company: BluPeak Credit Union
Location: San Diego
Posted on: November 7, 2024
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Job Description:
Marketing Communications Specialist
US-CA-San Diego
Job ID: 2024-1713
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
Corporate Office
Overview
The Marketing Communications Specialist supports BluPeak's
purpose-driven and digital-first strategic initiatives by
developing powerful communications that help build emotional
connections with Members, employees, and the community. This
position is responsible for planning, copywriting, designing,
executing, and optimizing traditional and digital marketing content
aimed at driving acquisition, engagement, growth, and member
loyalty while leveraging data and analytics to deliver ROI-driven
performance results. This position partners with marketing and
digital banking team members to identify target audiences,
products, and communication channels connecting Members and
prospective Members to solutions empowering them to achieve their
financial goals. To be successful in this role, one must be a
self-starter, take initiative, be highly motivated, have a strong
attention to detail, and possess a solutions-oriented approach.
Responsibilities
--- Research, compose, and edit copy on a wide variety of topics
across multiple platforms including, but not limited to
personalized member communications, social media, website, blog
posts, press releases, display materials, branch promotional
signage, collateral, branch display TV, statement inserts and
messages, email marketing, etc.).--- Create and design marketing
materials as needed using Adobe Creative Suite and other creative
software.--- Adhere to Brand Guidelines to ensure consistency in
the organization's tone, voice, key messages, and editorial style
across all channels.--- Provide marketing support and development
of materials for internal departments as needed.--- Write internal
communications for organizational-wide and department level content
including marketing campaigns, promotions, and Marketing
Communication Briefs.--- Responsible for proofing and accuracy of
marketing materials and collateral.--- Leverage data and analytics
to guide the development of content based on product, tactic, and
target audience.--- Use analytics and other metrics to demonstrate
the effectiveness of campaigns.--- Work with team to create
specific target audiences and use organizational software databases
to pull member lists.--- Assist in the design and development of
integrating alerts into core system CRM modules to provide a better
member experience.--- Manage ATM screen and digital signage content
production for the retail branch network and related marketing
partners.--- Manage the retail, partner and marketing merchandising
plan, including the production, approval and placement of
merchandising displays and other collateral through both print and
digital channels.--- Manage the ordering, inventory, delivery and
in some cases the installation of retail/partner marketing
collateral (including digital signage) for member experience,
lending, and other departments as needed.--- Routinely audit retail
displays and collateral to ensure quality standards and conduct
merchandising change-outs as needed.--- Manage various projects and
task assignments using enterprise-wide project management
software.--- Support department with event planning and
implementation, including the annual employee meeting, strategic
partner events, annual membership meeting, special board meetings,
media events, business development events/on-sites, community
events, and member education events (ex. workshops). Occasional
meeting/event staffing support as assigned.--- Assist with the
management and execution of digital marketing tactics including
website maintenance, pay-per-click advertising, SEO, marketing
automation, email marketing, and social media.
--- Provide department level administrative support for vital
operations including but not limited to reporting and analysis,
budget management, and member and market research.--- Complete
assigned projects deliverables and provide status updates to
stakeholders within established production timelines.--- Ensure the
BluPeak Credit Union brand is maintained and that materials are
compliant with credit union policy and financial institution
regulations.--- Stay well informed of marketing and financial
institution trends and remain compliant with all programs,
policies, procedures, and regulations.--- Adhere to company policy
and procedure, complete annual compliance training, and comply with
business continuity and vendor management policy. These are crucial
to the success of the organization and regulatory compliance and/or
safety and soundness for the sustainability of the credit union.---
Comply with all Anti-Money Laundering laws such as the Bank Secrecy
Act, OFAC and USA PATRIOT Act and all related policies and
procedures including accurate Member/Customer Identification
Program, member due diligence, accurate OFAC match processing, and
reporting unusual activities and suspected fraud.--- Perform other
duties as assigned. SUPERVISORY RESPONSIBILITIES
This position will not have direct reports, but will supervise
third-party vendors and project teams as assigned.
Qualifications
EDUCATION and/or EXPERIENCE B.A./B.S. degree in Marketing, Design,
Communications, Business Administration, or Journalism is required.
Minimum three to five years of marketing or communications
experience, with strong emphasis on design, creative development
and marketing.
Compensation details: 24-27 Yearly Salary
PIc007f39ba6b2-37248-35817076
Keywords: BluPeak Credit Union, Bell Gardens , Marketing Communications Specialist, Accounting, Auditing , San Diego, California
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